So it’s the start of another year – Happy 2016!

The “New Year, New You” marketing campaigns are out again in force, a slogan we have used many times ourselves in the past.

Some take a cynical view of New Year's Resolutions but I’ve always liked them.

It’s true that it’s just another day and goals should be set throughout the year, not just once at the start. Its also true that within the fitness industry many NY Resolutions quickly fade into dormant gym memberships. However, I’ve seen many NY resolutions turn into positive and permanent lifestyle changes.

For me, there is something quite refreshing about the start of a year and I can’t help but feel excited about the setting some new standards to hold myself to.

After the festive period of over eating and drinking, I think the New Year comes at a perfect time to recalibrate our efforts to ensure they are inline with our life intentions.

Like many others, I’ll be focussing harder on my own training which has been rather aimless in the last 6 months. I will also be investing in my own development through marketing, training and nutrition education as well as public speaking courses.

As well as moving business forward by getting better results for more clients, I also plan to dedicate more quality time to my personal relationships.

I encourage all AMC clients to set, commit and action New Year's Resolutions to move closer to a heathier, happier and more fulfilling lifestyle.