×

Blog

Through our passion, knowledge and enthusiasm, we have been motivating clients to transform their lifestyles and body shapes for over 15 years.

Blog
4 January, 2018

2018 - Making It Happen

And we’re off! 2018 is here and it’s time to start making things happen. I see lots of negative posts on Facebook about the January Gym Users and New Year Resolutions in general but I think January is an absolutely great time of year! In fact, it really is...

TRAINER Alan Cook

MotivationTraining, Goals, Motivation

Make 2018 the year

13 January, 2016

Axe Fat Mailing List

I am pleased to announce the launch of a new mailing list - Axe Fat I'm committing to FREE and REGULAR emails with advice on training and nutrition, specifically for men over 40 who are looking to regain their fitness, shape and confidence. The emails will hopefully be motivat...

TRAINER Alan Cook

MotivationAxe Fat, Weight Loss, Lifestyle, Men, Fitness, Diet

Axe Fat Email List

1 January, 2016

New Year\'s Resolution

So it’s the start of another year – Happy 2016! The “New Year, New You” marketing campaigns are out again in force, a slogan we have used many times ourselves in the past. Some take a cynical view of New Year's Resolutions but I’ve always liked th...

TRAINER Alan Cook

MotivationGoals

New Year's Resolution

14 October, 2015

Becoming a Personal Trainer

I am often questioned about working in the industry - how to get started, what is it like and what courses to do. The conversations inevitably move to the qualities of a good Personal Trainer and how to successfully build a client base, which is the motivation behind this blog post. ...

TRAINER Alan Cook

MotivationPersonal Training, AMC Training

Becoming a Personal Trainer